ASICS Brands Expert Advice

Since 1949, our purpose has been to help people achieve a Sound Mind in a Sound Body. Our founder, Kihachiro Onitsuka, had the ambition to use sport to improve the physical and mental health of young people in post-war Japan. He saw that sport had the power to lift spirits, project positivity and propel people and whole communities forward. And more than 70 years on, we still believe this.

We’ve always believed in the positive benefits of movement on the body, and the mind. It’s why we’re called ASICS. ASICS is an acronym. It stands for ‘Anima Sana In Corpore Sano’, or a Sound Mind in a Sound Body. Because sport is more than the physical activity itself. It frees the mind, and by doing so helps people feel better.

That's why we continue to design and develop superior products to support more people to move, for body, and for mind. #SoundMindSoundBody