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First Things First

Start by speaking to a trained shoe consultant about your running surface and running style.

Surface & Purpose 

Road running, trail running, training or racing?

Foot Type

What kind of feet (and therefore foot strike) do you have? See chart below.

Current Training Programme or Running Regime

Consider how often you train, how far you run and how long this takes, plus your performance level.

Other Factors

  • How long have you been running
  • Whether you were happy with your previous shoes
  • Whether you have had any injuries

When You Buy

  • Shop Later in the day when your feet swell
  • Take correct socks and any orthotics
  • Show the salesperson the wear-pattern on your present shoes
  • If your existing shoes suit your needs and you are injury-free,stick with this brand and model
  • The shoes must fit while you are still in the store, as they will not stretch like leather shoes
  • ensure that the toe box is big enough, the fit in this area must not be too snug

How to Measure Your Feet to Determine Shoe Size

Measure in the afternoon because your feet may swell during the day and impact the fit of your shoes.

  • Stand with one foot on a piece of paper.
  • Mark the paper at the end of your heel bone and at the end of your longest toe.
  • Measure the distance between these two points and repeat the process for your other foot. If one foot is slightly larger, use the larger measurement as your foot size.


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